4 Tips for Effective Video Storytelling

The title "4 Tips for Effective Video Storytelling" against a faded background where a hiker stands triumphantly on top of a mountain

How can your brand stand out from the crowd? We’ve got the answer here at Lorg Media. For best results, share this blog post with your team! Here are 4 tips for effective video storytelling. 

1.  Follow the “Hero’s Journey” Method

To kick off our list of 4 tips for effective video storytelling we present the “Hero’s Journey” method which we learned about online at the Meta Agency Summit 2023. The “Hero’s Journey” breaks a video’s story down into 3 components: the hero, the guide, and the victory. First, the “hero” of the story is your target audience. Identify the conflict they face and empathize with them. Next, the “guide” is your product or service. Guide them with a solution to their problem. 

Finally, the “victory” concludes the story. Highlight the target audience’s transformation at the end of their journey. Finish with a Call To Action, and invite your audience to take the first step on their own “Hero’s Journey”. By building your story with a powerful beginning, middle, and end, your “hero” will resonate with your effective video storytelling and will therefore be more likely to act on the message it relays.

2.  Grab Their Attention

Every famous story starts with an immediate hook to suck the reader in and your brilliant storytelling marketing should be no different. “The Knife of Never Letting Go” which is a bestselling children’s novel by Patrick Ness, grabs the attention of its audience with its charming first sentence: “The first thing you find out when yer dog learns to talk is that dogs don’t got nothing much to say...”

Like Ness, your effective video storytelling should pique the audience’s interest within the first few seconds. With the rise in popularity of short-form video content, it’s no surprise that the human attention span is decreasing. A high video completion rate tells the TikTok algorithm that your video is valuable and should be shown to more viewers, so don’t let the audience scroll past your video. Grab their attention!

3.  Appeal to Emotions

Next on our list of 4 tips for effective video storytelling is the power of appealing to emotions. Emotions are a vital component of storytelling marketing. Connect with your audience on a personal level by evoking feelings of joy, empathy, nostalgia, and so on.

For example, it has become an annual tradition for audiences to watch and comment on the John Lewis Christmas advert whose storytelling marketing is famous for moving people worldwide.

Whether it’s through heartwarming visuals, relatable anecdotes, or stirring music, tapping into emotions can create a memorable and impactful viewing experience for your audience. Remember, emotions drive action – inspire them, and they’ll follow your story to the end.

4.  Consider the 4 Ps of Storytelling

Finally, to round off our collection of 4 tips for effective video storytelling, we present the 4 Ps: people, place, plot, and purpose. Any social media video with effective storytelling marketing will demonstrate a clear sense of the 4 Ps. 

For example, Setmore, the appointment scheduling software brand, posts videos across its social media channels that spotlight the clients as the “people”. The “place” is the clients’ small business, the “plot” portrays their small business journey alongside Setmore, and the “purpose” is to show other small business owners how the Setmore software could make their lives easier. 

By using the 4 Ps, you too can structure a strong story that your target audience will relate to and act on.

Now it’s Your Turn!

Storytelling marketing is the key to winning over your target audience. As social media marketers, we understand that standing out on social media is hard especially when most platforms are oversaturated with content. So, the next time you’re brainstorming content ideas, think of our 4 tips for effective video storytelling. Use the “Hero’s Journey” method, captivate your audience in the first few seconds, evoke emotions, and follow the 4 Ps. Now, what are you waiting for? Share these tips with your team, tell your story, and make an impact!