Photo: Andrew Downes, Xposure

Lorg Media has been awarded an EcoVadis Gold Medal, placing the agency in the 95th percentile of all companies assessed. A result we are genuinely proud of which ranks us among the top 5% of more than 150,000 companies rated by EcoVadis across 180 countries.

So why EcoVadis, and why is it important to us at Lorg Media?

The EcoVadis Process

The EcoVadis assessment is a lengthy but enlightening process. It prompts you to pause and reflect on your company’s sustainability goals. More than 150,000 companies all over the world have been rated by EcoVadis including Lorg Media who has scored in the 95th percentile, placing our local business in the top 5% globally. The assessment evaluated sustainability criteria across the themes of Environment, Labor & Human Rights, and Ethics, the area in which we  scored highest. 

The Importance of EcoVadis

This rating is important to our company as EcoVadis acts as the global standard for business sustainability ratings. This makes a company’s environmental, social, and ethical practices visible, credible, and benchmarked. As an agency constantly competing for contracts, we’re very proud of this incredibly strong rating which highlights our advanced management system, seeing its potential as a competitive advantage. 

What EcoVadis Means to Lorg Media

By evaluating our agency across 3 management pillars: Policies, Actions, and Results, EcoVadis ensures we not only commit to preventing pollution and upholding fair working conditions on paper, but actively embed these standards into our daily operations. 

“Achieving Gold status is a testament to the operational standards we maintain. For Lorg Media, this achievement underscores our readiness to deliver large-scale, strategic campaigns for national cultural organisations and public sector partners,” says Loretta Ní Ghabháin, CEO of Lorg Media. 

“As we scale operations and look to the future, we’ve taken time to re-evaluate our role as a business. We believe in the need to measure success in a more nurturing and qualitative way. This year we carved out time to contribute to local biodiversity and place importance on our ecology and the community in which we work and live. This rating provides verified assurance that our internal governance and ethical practices are as robust and future-proofed as our creative output. It gives our partners confidence in our integrity, diversity, and capacity for strategic delivery. We care about our circular economy, giving back to the locality where we work and live, and long-term commitment to creating a sustainable future.”

For a digital marketing and videography team, this means translating our policy goals into concrete, on-the-ground practices – minimising production travel emissions, reducing on-location waste, ensuring proper rest periods between video shoots, and promoting dignity and work/life balance for all the team. Ultimately, this systematic approach enables us to monitor targeted KPIs over time, verify full compliance with environmental and labor legislation, and continuously elevate our operational standards to operate as a genuinely responsible agency partner.

What’s Next for Lorg Media

In order to maintain our gold standard, we aim to appoint a Biodiversity Champion who will actively support surrounding ecosystems while fostering a nature-conscious workplace culture. The work will  include educating employees on eco-friendly practices and leading out on our enrolment as a registered business partner of the All-Ireland Pollinator Plan.  As proud partners, we contribute to an island nation where pollinators can survive and thrive by monitoring data on their populations. Protecting our wild pollinators isn’t just an environmental duty, it’s a collaborative effort that strengthens our communities.

As we continue to review and update our policies, we’re reminded of the value of hard work and the importance of tracking progress. Just like any great marketing campaign, you need KPIs (Key Performance Indicators) to measure progress toward specific business objectives. As we strive to maintain our Gold Status, our quantifiable metrics and actionable roadmap formed as a result of the EcoVadis rating will help us evaluate performance, align our company culture with strategic goals, and make data-driven decisions. 

Tús iontach! We are all so happy with our Gold for the first time out!

Learn more about EcoVadis at ecovadis.com/suppliers