Guide to Instagram Reels 2021

Have you made an Instagram Reel yet? Basically Instagram’s answer to TikTok, they’re short videos (15, 30 or now also 60 seconds), designed to engage your viewers.

Most social media platform algorithms are loving video at the moment and Instagram is no different. Also, because Reels is their latest offering, they are prioritising them for sharing content with new audiences, so they’re perfect for getting reach and awareness for your brand. They’re also being updated regularly, with new shopping features and insights just added. So if you’re looking to up your social media game, Instagram Reels is the way to go!

To explore reels

You can explore reels by clicking on the reels icon (it’s front and centre at the moment as Instagram is prioritising it). We definitely recommend you spend some time exploring reels and current trends before you jump into making your own.