February marks the start of spring, and a time for new beginnings. Here at Lorg Media, we took this opportunity to launch our brand new newsletter. Before we spring forward, we’d like to first look back on how much we have accomplished over the past year. From LA to Inis Meáin, 2023 was a hugely exciting year of new experiences and milestones for our team of creators.
Last year marked many successes for Lorg Media at both the Spider and the Sockie Awards, where we were recognised for our marketing magic on many projects. Our work on the Creidim Ionat campaign with Foras na Gaeilge, supported by RTÉ, saw thousands of people taking the next step on their Irish language journey, and this hugely collaborative project was recognised as the Best Influencer Led Campaign at the prestigious Spider Awards at the Mansion House in Dublin. #CreidimIonat resonated far and wide, with an online reach of 4.3 million people in 84 countries, 83 million impressions and 1.3 million video views.
A highlight of 2023 came in March, when Loretta and Mairéad jumped at the opportunity to travel to LA for the Oscars. It wasn’t all after parties! They spent the week working with Irish government agencies, documenting some of the unique stories of Ireland and the Irish in the US. Check out this video they captured of Sinéad Clancy for TG4.
Inis Iron Meáin, which took place on the May Bank Holiday weekend, marked the beginning of a very busy, but hugely exciting summer for the Lorg Media team. It was lovely to return to the island of Inis Meáin to work in collaboration with Coláiste Naomh Eoin once again on this annual event, this time with Marty Morrissey bringing some magic to the original island road race.
July brought the Film Fleadh to Galway, and with it lots of energy and creativity. We joined their team for a fourth time as they celebrated 35 years on the ground. We created content for social media and advertising, and provided live coverage of the many events, showcasing all of what the Film Fleadh had to offer, and it was great to see Lorcan’s design elements incorporated into a fabulous mural at Pálás Cinema. Our work resulted in over one million impressions on #FilmFleadh, a significant increase in social media followers, and increased traffic to their website.
Fleadh Cheoil saw Team Lorg on location in Mullingar, where we spent four days working as content creators. We made up part of a wider team promoting and supporting TG4’s live broadcasts that took place over the four nights. We created content for all social media platforms that captured the craic agus ceol of the Fleadh for the audience at home, with videos obtaining 3.7 million views, with a further 36.7 million impressions on #Fleadh23.
In September, Culture Night rounded off the summer months for the Lorg Media team. We were delighted to work in collaboration with the Arts Council for the second time on the event’s nationwide online marketing campaign. We created content to advertise and promote events, handled communications across social media platforms and a regular newsletter, and liaised with influencers involved in the campaign. We also collaborated on social media posts with RTÉ, TG4, and the Department of Tourism, Culture, Arts, Gaeltacht, Sports and Media, amongst many others. This led to excellent campaign results, including over 32 million impressions on the hashtag #OneNightForAll, and a 500% increase in audience.
After a very successful 2022 with Foras na Gaeilge, we were excited to continue promoting all aspects of the Irish language into 2023. We have begun an exciting three year project on the promotion of Irish language books, kicking off with Foras na Gaeilge’s sponsorship of the ‘Leabhar Ficsin Gaeilge na Bliana’ category at the An Post Irish Book Awards last November.
We collaborated with Ealaín na Gaeltachta throughout the year to highlight their work supporting the arts in Gaeltacht areas. In November, we marked 25 years of Ealaín na Gaeltachta with a celebratory marketing campaign, including promotional content, and live coverage of events in Gaoth Dobhair and Conamara. Check out our TV advert here!
We love shining a light on events and conferences, and last year we covered many, including the Animation Ireland Awards Ceremony, and the UCLG Culture Summit, hosted by Dublin City Council. The UCLG summit is the world’s largest summit on cultural policies. On location, we supported DCC as conference hosts by creating fast turnaround social content, interviewing delegates from all over the world, and broadcasting the conference globally. Check out some of our work at the conference here!
Throughout the year, our founding director, Loretta Ní Ghabháin once again took part and contributed to many panels and discussions on business and marketing practices. This included moderating GASP, a conference for creatives, MC at FÍS TV Summit, guest speaking at the Digital Marketing Dublin conference, and sharing Creidim Ionat as an effective case study of how we built a successful influencer led campaign, and returning as MC at National Women’s Enterprise Day in Roscommon.
2023 was most definitely a year of growth for Lorg Media, not only in our client base and the work we produced, but within our own team. We welcomed Orla Ní Threasaigh in April as Client Lead, whilst also continuing to support students in their learning as Aisling Nic Dhonnacha and Éabha McGreal joined us on work placement from the University of Galway. We have further expanded our team in 2024, with Mairéad Ní Ghráinne joining us full time as Social Media Executive, and Claire McHale also joining us on work placement.
As we open a new chapter in 2024, we are incredibly grateful to all of our wonderful clients and for all of the amazing opportunities and experiences that came our way last year. We look forward to applying everything we have learned to new and existing projects this year as we step into spring. Is fiú ór í an fhoghlaim!