Loretta Ní Ghabháin is a professional media consultant with over 20 years of communications experience. Born in San Francisco, she was brought up in Maigh Cuilinn, in the Connemara Gaeltacht and went on to study Communication Studies and English in Cambridge in the UK. She has always had a keen interest in promoting Irish Culture internationally, this motivates her pioneering and innovative approach to marketing brands, far beyond their present reach.
She combines her innate understanding of TV, Film, Marketing and PR in her work for Lorg Media’s clients. Prior to setting up Lorg Media, Loretta was one of TG4/RTÉ youngest News Directors and also presented and produced across many genres for television including a weekly arts and culture slot on Nuacht TG4 for over 4 years. Having worked in numerous roles both on and off camera from film reviewer to Producer on the ground with the Oprah Winfrey Show, storytelling has always been her forté and is at the heart of her work with Lorg Media.
After setting up TG4’s very first social media channels, she saw an opportunity to create a new type of Digital Agency that combined video production with social media, with online results at it’s core. She went on to work with their team as a consultant for over 8 years bringing flare and innovation to their flagship programming. Loretta loves nothing more than bringing the best of talents together when producing campaigns!