Baboró
Baboró International Arts Festival for Children is Ireland’s flagship international arts festival devoted exclusively to children and families.
At the heart of Baboró’s ambition is access to the arts for all children. Working closely with Baboró, Lorg Media drove further awareness and increased audience participation.
Measure twice and cut once, highlights the importance of measuring the impact and delivery of daily coverage of the festival. Lorg Media were at hand to attend events and venues around Galway, enabling data and insights to be gathered regarding particular shows requiring more sales where a higher concentration of promotion was applied.
Key Objectives
What We Did
We created and implemented a successful social media strategy and advertising campaign. Keeping a close eye on our A/B testing and audiences to maximise marketing budget.
As the key objective was to increase ticket sales for the event, the digital media strategy included advertising the event at optimum times right up to the launch and during the month of October to get the best rest return on marketing spend for our client.
Throughout the festival, we captured and posted content across Baboró’s Social Media Channels. This included artist interviews and promo videos of shows and innovative 360 videos. We used Instagram Stories as a lens for people who were out enjoying the festival and for those who were at home, sharing real-time content, creating FOMO and bringing the experience to life. We also posted daily highlights, photo albums across platforms showcasing performances activities and other happenings around the city. Finally, we were on hand as support for attendees who had any questions or queries via messenger, ensuring they had all the answers they needed for a stellar week of the very best of children’s theatre.
