Foclóir.ie the Irish English dictionary is funded by Foras na Gaeilge, the main Irish language public body responsible for the promotion of the Irish language. In November 2020 Focloir.ie released the first print edition of the English Irish dictionary in over 60 years. In ordinary circumstances this would have marked a significant milestone with events and gatherings nationwide, however due to Covid restrictions, Lorg Media were tasked to reimagine the launch virtually.
Plan and implement a virtual launch.
Reaching customers and sales of the new English Irish dictionary.
What We Did
We produced a full 360 Digital Marketing and social media campaign including traditional press. To kick the campaign off an online broadcast was produced, incorporating a Live Youtube and Facebook Premiere, with top Irish speaking personalities. Hundreds of well wishers joined our live launch, with email marketing playing a pivotal role in addition to compelling creative graphics.
Videos of well wishers gathered including Dara O’Brien and former President Mary McAleese to help publicise the event. We also reached out to Irish speaking online influencers across the globe. Well wishing videos, tweets and messages were added to our social media campaign. Vibrant photography also guaranteed headlines in publications like the Irish Times and Irish Examiner
The virtual event opened with highly produced video content which worked for online promotion and awareness, as well as featuring on national and regional broadcasters – online, on tv and on radio. Broadcasters included RTÉ and TG4 and shows like ‘Today with Maura and Dáithí’, RTÉ News at 1pm, 6pm and 9pm and Nuacht TG4. The video was also published worldwide on publications such as Irish Central, Irish Post and other news outlets.